Skipping Steps: For Authors Who Want to Build a Strong Brand that Resonates with Readers

Lisa Caprelli is an author of several books, leading with her children’s book series, Unicorn Jazz. ™ Her career spans over 25 years in marketing, branding and public relations. She has helped hundreds of entrepreneurs start from a concept (idea) for their business to catapult their business into success using strategy and innovative techniques that are developed around a 360 degree concept of marketing utilizing social media and other out-of-the-box ideas. She decided to become a full time author and continue serving children and schools two years after the tremendous research of interviewing top entrepreneur moguls for her latest book Skip a Step: Imparting Wisdom for Young Entrepreneur Minds. Her book Color Your Message: The Art of Digital Marketing & Social Media became a #1 best seller in 2015.

In this webinar, she will share:

• The understanding of today’s marketing and why the psychology of your buyer’s perspective is important in building a long-lasting brand.
• The importance of video and how her 14 year old son, TreyJam, became a popular YouTuber with over 80 million views and 122,000 subscribers.
• Being an author for many is about being an entrepreneur and there are many ways you can grow your brand as an author.
• It is important to recognize when you should outsource and let go of trying to do everything yourself.
• Cost-effective ways and resources to collaborate with others to leverage your growth.
• The importance of having a solid LinkedIn page with recommendations.
• 27 Social Media Ideas you can use on your platforms
• Why a strong web presence is important
• 3 ways to get more publicity / interviews