Session description:

Leveraging Avatars in Book Marketing: A Guide to Finding Your Ideal Reader With AI & Human Expertise Combined.

The concept of "avatars" has been around for decades in marketing. This session applies this professional marketing tactic to help authors discover their ideal reader using the most recent AI advances, and also discover the themes and related visuals for any book most likely to resonate with that ideal reader. By focusing our promotions on ideal readers our return on investment will be higher. This is an excellent way to identify multiple ways to target and test ad themes, social media themes and more.

Join us and find out how to identify your book's avatar and discover the themes in your book, which are most likely to compel readers to buy and read the book. Bring your book marketing right up to date with this not to be missed session.

Laurence O’Bryan has been in marketing for over thirty years and writing for more than twenty. He has published multiple times. Laurence is the founder of BooksGoSocial, an advertising agency for authors. He and his team have managed over 25,000 Amazon ads for authors and over 1,000 Facebook ad campaigns. He has previously spoken at the Writers Digest Conference, the London Book Fair, and many other writers' events. Laurence and his team test new ad tactics constantly to see what works best for all the different books they work with. He will be sharing the latest high-performing tactics for 2024 in this talk.