The world of digital marketing for books is evolving fast. You need the very latest information to ensure you achieve all you can from your career as an author. The goal of this session is to ensure you have the latest data on how to exploit various Amazon dashboard changes and sharpen your reader targeting on Amazon using Golden Keyword Targeting. Amazon regularly changes to its advertising dashboard. 

These changes have opened up opportunities for authors in 2021. Laurence O’Bryan, the founder of the ad agency for books, BooksGoSocial, will explain what these Amazon ads dashboard changes mean for you and how you can increase your royalties during the key bookselling season coming up.BooksGoSocial has managed over 10,000 ad campaigns for authors. The data emerging from these campaigns is clear. Golden Keywords work as part of a multi-type ad strategy. 

This session will explain how you can use these advanced tactics to find your readers and sell more books. Laurence O’Bryan has been in marketing for over thirty years and training authors in digital marketing since 2012. He devised and delivered a Diploma course in Digital Marketing for 3 years training people from all sectors. He has an MBA in Marketing and has trained thousands of authors through his online training portal. 

Laurence had three books published by Harper Collins worldwide. He has also self-published nine books. Laurence started BooksGoSocial.com to help other authors get discovered. He also founded the International Dublin Writers Festival.