If you've ever wondered how to attract more readers before your book is even published—this session is for you.

Join April M. Cox for a hands-on walkthrough of lead magnets: what they are, why they matter, and how to create one that actually works. Whether you’re looking to build your email list, grow a fanbase, or boost long-term book sales, a strong lead magnet can help you get there.

✅ What makes a lead magnet effective ✅ Examples of lead magnets for children's books, fiction, and nonfiction ✅ How to connect your lead magnet to your mailing list ✅ Tools and tips to create one—even if you're not techy

You’ll walk away with actionable ideas to create (or improve) your own lead magnet and start turning curious readers into loyal fans.