Do You Know What a Book Publicist Does? with Claire McKinney.  Book marketing and book publicity have changed several times over the past decade and a half.  After the economic crisis in 2008 and the explosion of digital media, the kinds of media outlets and how we reach audiences changed.  However, the digital landscape has created more media outlets and more ways to reach people that can get your work noticed.  Hear from a publishing industry veteran about what book marketing and publicity is like in today's marketplace.  Find out what kinds of services are available, what they mean, what to expect, and how much it might cost.  Bring questions!

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About Claire McKinney 

Claire McKinney (Publicist/CEO) has been working in public relations for over 20 years. She has appeared on the Today show and CSPAN as an expert on publishing and she travels regularly to speak to  audiences about Digital and Traditional PR.  Some of her clients include Douglas Wood, James Jennings, and Scholastic.  She started her work in publishing at Hyperion Books for Children where she launched an imprint featuring African-American authors and books.  Her career has included senior level positions in NYC at Putnam, Bloomsbury (USA), Little, Brown, Miramax, and Henry Holt and Company.  She recently received her M.S. in Digital Marketing from Rutgers Business School.  She is also the author of Do You Know What A Book Publicist Does: A Guide To Creating Your Own Campaigns.