In this talk, Lyda will review the two things every author needs to do if they want to sell copies of their book successfully. What are they?

• Setting clear objectives towards income and
• Outlining EXACTLY who their target reader is

If authors don't clearly understand who their reader is and how many books they want to sell, then their marketing campaigns will never be successful.

During this talk, Lyda will walk through the step by step process on how to define clear objectives and a book's target reader. Audiences will also walk away with a complete guide on next steps towards marketing and promoting their books.

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Lyda Mclallen is the founder of Talk+Tell

Self-publishing, Book Publicity, And Book Marketing Services For Authors

Lyda is a seasoned book marketer and publicist with over ten years of experience and has successfully promoted close to 100 books. In 2017, Lyda left the corporate world to start Talk+Tell, a self-publishing company that works with authors to bring out the best versions of their books.

In the past year, Talk+Tell has sold over 100,000 books and has helped authors get featured in BBC, Vogue, Huffington Post, and more. Every book Talk+Tell has worked on has become a bestseller and she will be sharing her tips and secrets to success for our Author WorkGroup.