In this talk, Lyda will review the two things every author needs to do if they want to sell copies of their book successfully. What are they?

• Setting clear objectives towards income and

• Outlining EXACTLY who their target reader is

If authors don't clearly understand who their reader is and how many books they want to sell, then their marketing campaigns will never be successful.

During this talk, Lyda will walk through the step by step process on how to define clear objectives and a book's target reader. Audiences will also walk away with a complete guide on next steps towards marketing and promoting their books.

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